Your Unique Olfactory Signature
Sayhar unearths the rarest and most singular perfumes. Our role as an Olfactory Matchmaker is to guide you in finding the one that truly suits you and makes you unique.
Room 1015 is a niche perfume house founded in Paris in 2015 by Michael Partouche, a pharmacist by training and a musician at heart. His passion for psychedelic rock led him to London, where he performed with his band for five years. Back in Paris, he sought a third language, one that would unite the precision of a pharmacist and the energy of a musician: perfume. The name comes from a hotel room. In the 1970s, the Continental Hyatt House in Los Angeles was a haunt for touring rock bands. Legend has it that The Rolling Stones guitarist, Keith Richards, threw a television from room 1015, propelling the hotel into rock history. The fragrance became a symbol of rebellion, a banner inspired by musical trends, philosophies, and alternative spiritualities. An olfactory manifesto oscillating between the punk movement, artificial paradises, the sexual revolution, and transcendental meditation. Each perfume tells a specific story: Cherry Punk begins in Vivienne Westwood's boutique, Hollyrose pays homage to the groupies of Sunset Boulevard, Yesterday imagines The Beatles shaving together in a hotel bathroom. The compositions are signed by Studio Flair, founded by perfumers Amélie Bourgeois and Anne-Sophie Behaghel.