A vanilla

• Daily
• Romantic

A vanilla bean is a black, dense, almost moist vanilla pod with that natural richness you smell when you open it. From the outset, the vanilla is creamy, with a present sweetness that is never cloying. It retains a dark, almost spicy character that gives it depth and prevents it from being dessert-like. Tonka bean rounds out the composition with a slightly almondy facet, making the texture softer, more enveloping, without diminishing its depth. The vanilla oscillates between sweetness and power, with something very natural but also a little mysterious. An essential note in perfumery, vanilla oscillates between sweet and creamy, woody and spicy notes, with facets of leather, caramel or tobacco. Our vanilla absolute is grown in the Sava region of Madagascar, the vanilla harvesting capital of the world with ancestral know-how.

Obvious is a French perfume house founded in 2020 by David Frossard, a discreet yet essential figure in niche perfumery. A former distributor who spent over twenty years supporting the emergence of brands like Byredo, Juliette Has A Gun, Atelier Cologne, and Liquides Imaginaires, he founded Obvious after a journey that was as much philosophical as professional. Before perfume, there was philosophy, and it was in Descartes that he found the name for his brand: "évidence" (obviousness), that moment when truth presents itself without needing explanation. His initial conviction was an admission: niche perfumery had drifted. Too much convoluted storytelling, too much ostentation, too many barriers between the scent and the wearer. Obvious is his answer: remove everything that hides, everything that serves to justify a price rather than offer pleasure. The glass is made from recycled glass, the alcohol is organic, the cap is made from cork derived from wine stopper production scraps, and the packaging is cellophane-free paper. Not a communication stunt, but consistency. David Frossard didn't create a green brand; he created an honest brand. Less is more. This is obvious.