Kakigori White Crush

• Cosy
• Everyday

Kakigori White Crush takes up this idea of a soft, almost delicate freshness, with a feeling that is both cold and slightly sweet.

The mood is light and airy, like a cool breath on the skin. There is a chill softened by a milky texture, giving something very soft, almost cottony. This is not a heavy gourmand, but rather a very subtle impression of sweet freshness.

Over time, the fragrance becomes more melting and softer, while keeping its lightness. It stays close to the skin, clean and soothing.

To obtain Nat 15% Irone orris with the historic quality of Laboratoire Monique Rémy, LMR Naturals chose to blend irises of different origins: Pallida (more floral) and Germanica (more gourmand). Iris rhizomes first need three years in the ground between planting and harvest, then a further three years of drying.

Obvious is a French fragrance house founded in 2020 by David Frossard, a discreet but essential figure in niche perfumery. A former distributor who spent more than twenty years supporting the rise of Byredo, Juliette Has A Gun, Atelier Cologne and Liquides Imaginaires, he founded Obvious after a path that was as philosophical as it was professional. Because before perfume came philosophy, and it was in Descartes that he found his brand's name: self-evidence, that moment when truth presents itself without needing any explanation. His starting point is an admission: niche perfume had lost its way. Too much convoluted storytelling, too much ostentation, too many screens between the juice and the person wearing it. Obvious is his answer: strip away everything that hides, everything that serves to justify a price rather than give pleasure. The bottle is made from recycled glass, the alcohol is organic, the cap is cork from offcuts of wine-stopper production and the packaging is paper with no cellophane. Not a marketing move, but consistency. David Frossard did not create a green brand, he made an honest one. Less is more. This is obvious.