Malfa Walls

• Everyday
• Festive

Malfa Walls captures a very particular Mediterranean mood, between mineral warmth, bright citrus and salty air.

You picture white façades, lemon trees, light beating down on stone. The citrus freshness comes first, lively and bright, almost dazzling, then blends with something warmer and drier, like stone heated by the sun.

Over time, the fragrance becomes calmer and more intimate, with a salty, woody feel that stays on the skin. The whole keeps that impression of sun and sea, very natural.

Olibanum, also known as frankincense, is a resin with balsamic, woody and slightly spicy facets. It is harvested from the Boswellia tree, found mainly in regions such as Somalia, Ethiopia, Oman and India.

Obvious is a French fragrance house founded in 2020 by David Frossard, a discreet but essential figure in niche perfumery. A former distributor who spent more than twenty years supporting the rise of Byredo, Juliette Has A Gun, Atelier Cologne and Liquides Imaginaires, he founded Obvious after a path that was as philosophical as it was professional. Because before perfume came philosophy, and it was in Descartes that he found his brand's name: self-evidence, that moment when truth presents itself without needing any explanation. His starting point is an admission: niche perfume had lost its way. Too much convoluted storytelling, too much ostentation, too many screens between the juice and the person wearing it. Obvious is his answer: strip away everything that hides, everything that serves to justify a price rather than give pleasure. The bottle is made from recycled glass, the alcohol is organic, the cap is cork from offcuts of wine-stopper production and the packaging is paper with no cellophane. Not a marketing move, but consistency. David Frossard did not create a green brand, he made an honest one. Less is more. This is obvious.