Malfa Walls

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Malfa Walls captures that very special Mediterranean ambiance, a blend of mineral warmth, vibrant citrus, and salty air. One pictures white facades, lemon trees, and sunlight hitting the stone. The freshness of citrus comes first, lively and luminous, almost dazzling, then it mingles with something warmer, drier, like sun-warmed stone. Over time, the fragrance becomes more settled, more enveloping, with a salty and woody sensation that lingers on the skin. The overall impression remains one of sun and sea, very natural. Olibanum, also known as frankincense, is a resin with balsamic, woody, and slightly spicy facets. It is harvested from the Boswellia tree, primarily found in regions such as Somalia, Ethiopia, Oman, and India.

Obvious is a French perfume house founded in 2020 by David Frossard, a discreet yet essential figure in niche perfumery. A former distributor who spent over twenty years supporting the emergence of brands like Byredo, Juliette Has A Gun, Atelier Cologne, and Liquides Imaginaires, he founded Obvious after a journey that was as much philosophical as professional. Before perfume, there was philosophy, and it was in Descartes that he found the name for his brand: "évidence" (obviousness), that moment when truth presents itself without needing explanation. His initial conviction was an admission: niche perfumery had drifted. Too much convoluted storytelling, too much ostentation, too many barriers between the scent and the wearer. Obvious is his answer: remove everything that hides, everything that serves to justify a price rather than offer pleasure. The glass is made from recycled glass, the alcohol is organic, the cap is made from cork derived from wine stopper production scraps, and the packaging is cellophane-free paper. Not a communication stunt, but consistency. David Frossard didn't create a green brand; he created an honest brand. Less is more. This is obvious.