New Notes shakes up the codes of Italian perfumery with genderless extraits, often gourmand, always unexpected. Cocktail Maracuja, Latte Pistachio and Caramelo Vanilla are ready to try at Sayhar, a short walk from the Champs-Élysées, or to order online.
The New Notes house
Launched in Italy in 2022 under the creative direction of HIC Beauty, New Notes is based on a clear principle: a fragrance doesn’t have to choose a gender or follow the rules inherited from traditional perfumery. The brand prefers to invite everyone to try its fragrances directly on the skin, convinced that the final ingredient is the person wearing it. Its collection is divided into two worlds. Contemporary Blend brings together deliberately eclectic accords, where contrasting notes come together to create a surprise. Hologram focuses on layering, with three-dimensional compositions where the facets interact like light passing through a prism. The packaging reflects this same modernity: semi-transparent black bottles that protect the fragrance from light while hinting at its colour, with text printed directly onto the glass, no separate label. The formulas are vegan, cruelty-free and free of phthalates and parabens. A brand firmly rooted in its time, defining itself as the fragrance of today.
New Notes perfumes available at Sayhar
Akigala Mandarino: a livelyCreamy coconut and vanilla laced with cinnamon, warm and slightly wild.
Bonbon à la Violette: a sweet, powdery violet, like the sweets of childhood.
Caramelo Vanilla: warm caramel melted into creamy vanilla, simply addictive.
Cocktail Maracuja: fresh, tangy passion fruit, like a cocktail served in the sunshine.
Erotika Minimale: a discreet sensuality, close to the skin, almost whispered.
Félina: an instinctive, sensual sillage in a warm, spicy atmosphere.
Latte Di Cherry: a juicy cherry softened by a milky texture, tender and gourmand.
Latte Pistachio: a soft, creamy pistachio, like warm milk.
Magico Safrano: a warm, dry, mysterious saffron, in all its singularity.
Mangomina D: a sunny, creamy mango, sweet and radiant.
Musk Complexity: a clean musk that gradually turns more sensual, with many facets.
New Leather: a smooth, modern leather, warm and elegant, easy to wear.
Pomelo Malindi: a zest of citrus facing the ocean, carried on a salty breeze.
Which New Notes perfume should you choose?
On the gourmand side, Bonbon à la Violette, Caramelo Vanilla and Latte Pistachio are the most comforting. Fruit takes over with Cocktail Maracuja, Latte Di Cherry and Mangomina D. For a fresh sillage, Pomelo Malindi and Akigala Mandarino lean on citrus. Finally, Magico Safrano, Félina, New Leather, Erotika Minimale and Musk Complexity explore spice, leather and skin. All the creations are unisex.
Where to buy New Notes perfumes in Paris
True to the spirit of the brand, New Notes extraits are best discovered on the skin in our Sayhar boutique, 27 rue de Marignan, Paris 8th, with advice from our team. To make a first shortlist among the thirteen creations, our Scent Matchmaker guides you in a few questions.