Hollyrose

• Romantic
• Evening
• Casual

Hollyrose draws directly on the women who orbited rock stars in 1970s Los Angeles.
Not just fans: muses, style icons, figures of freedom.
They hung around L.A., backstage, in hotel rooms, between gigs, parties and chaos.
They shaped fashion, music, attitude.
They were both innocent and completely free, sweet and dangerous.

From the opening, the rose comes across fresh, slightly green, almost innocent. But very quickly it is caught up by something darker and more textured that breaks its overly smooth side.

Then the perfume changes. The rose grows deeper and warmer, with an almost leathery or woody facet that gives it character. This is no longer a clean flower, but a living material, a little bruised, more real.

Over time, Hollyrose settles into a soft but distinctive base, where the rose stays present, but darkened, almost velvety. The signature is full of contrast, between softness and tension, with real personality.

ROOM 1015 is a niche perfume house founded in Paris in 2015 by Michael Partouche, a pharmacist by training and a musician at heart. His passion for psychedelic rock took him to London, where he played with his band for five years. Back in Paris, he looked for a third language, one that would bring together the pharmacist's precision and the musician's energy: perfume. The name comes from a hotel room. In the 1970s, the Continental Hyatt House in Los Angeles was the hangout of rock bands on tour. Legend has it that Rolling Stones guitarist Keith Richards threw a television out of room 1015, sending the hotel into rock history. Fragrance becomes a symbol of rebellion, a banner inspired by musical movements, philosophies and alternative spiritualities. A scented manifesto swinging between the punk movement, artificial paradises, the sexual revolution and transcendental meditation. Each perfume tells the story of a specific moment: Cherry Punk begins in Vivienne Westwood's shop, Hollyrose pays tribute to the groupies of Sunset Boulevard, Yesterday imagines The Beatles shaving together in a hotel bathroom. The compositions are signed by the Flair studio, founded by perfumers Amélie Bourgeois and Anne-Sophie Behaghel.