Electric Wood

• Everyday
• Work
• Casual

Electric Wood is inspired by the electric guitar, and above all by the moment it becomes almost an extension of the body. The wood of the instrument, the cables, the amp, but also the physical feel of sound, the vibrations, the bond between musicians and their instrument. This is no longer natural wood, but amplified, transformed wood, almost alive, reacting to touch and energy.

From the opening, it is clean, almost dry. Clear woody notes, lightly aromatic, with a very clean, almost minimalist feel.

Then the perfume gains texture. The woods turn warmer, a little creamy, with a musky facet that adds depth.

Over time, Electric Wood settles into a clean, slightly warm, very 'modern skin' base. The signature is simple and effective, with a discreet but lasting presence, like a tune that stays in your head.

ROOM 1015 is a niche perfume house founded in Paris in 2015 by Michael Partouche, a pharmacist by training and a musician at heart. His passion for psychedelic rock took him to London, where he played with his band for five years. Back in Paris, he looked for a third language, one that would bring together the pharmacist's precision and the musician's energy: perfume. The name comes from a hotel room. In the 1970s, the Continental Hyatt House in Los Angeles was the hangout of rock bands on tour. Legend has it that Rolling Stones guitarist Keith Richards threw a television out of room 1015, sending the hotel into rock history. Fragrance becomes a symbol of rebellion, a banner inspired by musical movements, philosophies and alternative spiritualities. A scented manifesto swinging between the punk movement, artificial paradises, the sexual revolution and transcendental meditation. Each perfume tells the story of a specific moment: Cherry Punk begins in Vivienne Westwood's shop, Hollyrose pays tribute to the groupies of Sunset Boulevard, Yesterday imagines The Beatles shaving together in a hotel bathroom. The compositions are signed by the Flair studio, founded by perfumers Amélie Bourgeois and Anne-Sophie Behaghel.