Cherry Punk

• Romantic
• Festive
• Evening

Cherry Punk by ROOM 1015 does not tell the story of a perfume, but of a scene. London, King’s Road. A shop that is far too loud, crackling vinyl, painted leather, figures that unsettle. The perfume captures that energy: a mix of rebellion, style and raw romance that belongs to punk culture.

From the opening, the cherry snaps. Not a sweet or innocent cherry, but something sharp, almost provocative, lifted by spices that give it bite. It is direct, head-on, like an attitude.

Then the scene settles. The flowers arrive, but they calm nothing down, they create a contrast. A softer, almost fragile side, like a more sensitive undercurrent.

Over time, the leather settles in. Black, textured, a little dirty, like a jacket worn too often. The cherry turns darker, almost candied, and the perfume stays there, between sensuality and rebellion.

ROOM 1015 is a niche perfume house founded in Paris in 2015 by Michael Partouche, a pharmacist by training and a musician at heart. His passion for psychedelic rock took him to London, where he played with his band for five years. Back in Paris, he looked for a third language, one that would bring together the pharmacist's precision and the musician's energy: perfume. The name comes from a hotel room. In the 1970s, the Continental Hyatt House in Los Angeles was the hangout of rock bands on tour. Legend has it that Rolling Stones guitarist Keith Richards threw a television out of room 1015, sending the hotel into rock history. Fragrance becomes a symbol of rebellion, a banner inspired by musical movements, philosophies and alternative spiritualities. A scented manifesto swinging between the punk movement, artificial paradises, the sexual revolution and transcendental meditation. Each perfume tells the story of a specific moment: Cherry Punk begins in Vivienne Westwood's shop, Hollyrose pays tribute to the groupies of Sunset Boulevard, Yesterday imagines The Beatles shaving together in a hotel bathroom. The compositions are signed by the Flair studio, founded by perfumers Amélie Bourgeois and Anne-Sophie Behaghel.