Milk & Matcha

• Everyday
• Work
• Cosy

Milk & Matcha evokes a calm, almost silent moment, where everything centres on the material and the gesture.

Matcha brings a green, slightly bitter, very distinctive facet that gives the fragrance a real identity. It is quickly softened by a soft, creamy milky texture that smooths everything out and creates a cosier feel.

The balance between these two elements creates something very soothing. Over time, the fragrance becomes more melting and softer, while keeping that green signature in the background.

Matcha, a finely ground green tea powder, has been an integral part of Japanese culture for centuries. Used in the Japanese tea ceremony, matcha is prized for its health benefits and its unique taste.

The matcha tradition goes back to the Tang dynasty in China, but it was in Japan that it found its central place in culture and ritual. Matcha is also used in a variety of modern desserts and drinks, adding a touch of sophistication and well-being.

Obvious is a French fragrance house founded in 2020 by David Frossard, a discreet but essential figure in niche perfumery. A former distributor who spent more than twenty years supporting the rise of Byredo, Juliette Has A Gun, Atelier Cologne and Liquides Imaginaires, he founded Obvious after a path that was as philosophical as it was professional. Because before perfume came philosophy, and it was in Descartes that he found his brand's name: self-evidence, that moment when truth presents itself without needing any explanation. His starting point is an admission: niche perfume had lost its way. Too much convoluted storytelling, too much ostentation, too many screens between the juice and the person wearing it. Obvious is his answer: strip away everything that hides, everything that serves to justify a price rather than give pleasure. The bottle is made from recycled glass, the alcohol is organic, the cap is cork from offcuts of wine-stopper production and the packaging is paper with no cellophane. Not a marketing move, but consistency. David Frossard did not create a green brand, he made an honest one. Less is more. This is obvious.