Hollyrose

• Romantic
• Evening
• Casual

Hollyrose draws direct inspiration from the women who orbited rockstars in 1970s Los Angeles. Not just fans: muses, style icons, figures of freedom. They hung out in L.A., backstage, in hotel rooms, amidst concerts, parties, and chaos. They influenced fashion, music, and attitude. They were both innocent and completely free, sweet and dangerous. From the opening, the rose appears fresh, slightly green, almost innocent. But very quickly, it is overtaken by something darker, more textured, which breaks its overly smooth side. Then, the perfume transforms. The rose becomes deeper, warmer, with an almost leathery or woody facet that gives it character. It's no longer a clean flower, but a living material, a little worn, more real. Over time, Hollyrose settles into a soft but distinctive base, where the rose remains present, but darkened, almost velvety. The signature is contrasted, between softness and tension, with a true personality.

Room 1015 is a niche perfume house founded in Paris in 2015 by Michael Partouche, a pharmacist by training and a musician at heart. His passion for psychedelic rock led him to London, where he performed with his band for five years. Back in Paris, he sought a third language, one that would unite the precision of a pharmacist and the energy of a musician: perfume. The name comes from a hotel room. In the 1970s, the Continental Hyatt House in Los Angeles was a haunt for touring rock bands. Legend has it that The Rolling Stones guitarist, Keith Richards, threw a television from room 1015, propelling the hotel into rock history. The fragrance became a symbol of rebellion, a banner inspired by musical trends, philosophies, and alternative spiritualities. An olfactory manifesto oscillating between the punk movement, artificial paradises, the sexual revolution, and transcendental meditation. Each perfume tells a specific story: Cherry Punk begins in Vivienne Westwood's boutique, Hollyrose pays homage to the groupies of Sunset Boulevard, Yesterday imagines The Beatles shaving together in a hotel bathroom. The compositions are signed by Studio Flair, founded by perfumers Amélie Bourgeois and Anne-Sophie Behaghel.