Smile

• Everyday
• Special occasion
• Romantic
• Evening
• Lounging

Sorriso by Profumum Roma opens with a dense and direct gourmand experience, without attempting to lighten it. The chocolate arrives immediately, thick, almost pasty, with a sweet warmth that clings to the skin. From the very first spray, the fragrance asserts a strong presence, with a very realistic, almost creamy chocolate note, accompanied by a soft, lightly toasted hazelnut. The effect is immediate: warm, gourmand, almost addictive, like a still-warm spread. Then, the fragrance becomes even more enveloping. The gourmand quality thickens, gains richness, with a milky and sweet sensation that remains very natural. Over time, Sorriso settles into a warm and persistent base, where the chocolate becomes softer, almost melted into the skin, with a slightly woody touch that prevents any heaviness. The signature is gourmand, comforting, and very distinctive.

Profumum Roma is an Italian perfume house founded in Rome in 1996 by four siblings: Giuseppe, Luciano, Maria, and Felice Durante. Their story began long before, in a village in Molise, where their grandfather Celestino returned from the war with little to his name. The village peddlers became the most important perfumers in the Eternal City. When the perfume market shifted towards globalization and standardization, the four siblings no longer recognized themselves in it. They felt manipulated, no longer free in their own work. In 1996, they created Profumum Roma. A direct response to uniformity: fragrances formulated with approximately 43% concentration, built around 8 to 10 essential raw materials, one of which has clear predominance, so that each fragrance expresses an emotion rather than a generic accord. Perfumes that evolve on the skin for hours, leaving their mark as much as they accompany you. What one wears with a Profumum Roma is a fragment of this journey: from the mountain village to the streets of Rome. An artisanal house, in the most natural sense of the word.