Nouveau Riche

• Evening
• Night out
• Special occasion

There is an elegance that comes not from an inherited legacy, but from the road travelled. Nouveau Riche celebrates that particular energy: the energy of people who turn their ambitions into reality, who move forward with confidence and make their story a strength.

This niche fragrance embodies a new kind of luxury, more personal, more authentic. A perfume that does not try to belong to an established world, but to create its own.

Ever since childhood, frequent stays in hospital trained my sense of smell to a whole range of contrasting odours: the clinical harshness of antiseptics set against the comforting warmth of familiar scents, the soft leather of my parents' jackets, the discreet trail of their eau de toilette on my feverish skin.

Each scent spoke of a presence, of comfort, a scented caress against anxiety. Those years of hardship forged in me a resilience that first found expression through urban art: the liberating gesture of graffiti, the honest rhythms of hip-hop, the bold codes of streetwear.

Then, two years ago, a tumour diagnosis made one thing clear: I had to turn this sensory heritage into a heartfelt creation.