Noème Paris is a French haute perfumery house founded in 2018 by Yassin Karim, born in Madagascar into a family of spice and flower exporters. His father was the island's largest vanilla exporter. He grew up surrounded by the scents of ylang-ylang, cloves, and dried vanilla in the family warehouses. This sensory heritage caught up with him in Paris, where he founded Noème with French-Moroccan perfumer Majda Bekkali. The house's name comes from the Greek noéma, a philosophical concept referring to what lies behind the subconscious, the unattainable, what no consciousness can fully grasp. Yassin Karim adopted this to establish a simple and absolute rule: each perfume is named after a place inaccessible to humans, and no creation from the house should resemble another on the market. Burning deserts, Mexican crystal caves, marine abysses – places one cannot truly inhabit, only imagine. The Iconic collection inaugurates these impossible journeys. The Shaman collection explores another inaccessible territory: that of ancestral rites and ceremonies in Mongolia, with its resins, woods, and mystical spices. Each bottle is topped with a cap in the shape of an ouroboros, the snake biting its tail, a symbol of infinity.
