Sérénade

• Everyday
• Casual
• Work
• Romantic
• Evening

Sérénade brings out an elegant sensuality, balancing warmth and softness. This is not a loud fragrance but something more fluid, almost intimate.

It opens on a slightly fruity, luminous softness that draws you in without being too pronounced. Then the fragrance becomes rounder and more floral, with a soft, slightly powdery texture that feels elegant and soothing.

Over time, the whole grows warmer and rounder, with woods and musks settling the fragrance onto the skin. It stays soft, with a real sense of comfort and quiet sensuality.

This is an elegant, soothing fragrance that plays on softness and harmony rather than on intensity.

Bey is a French niche perfume house founded in 2024 by Raf Bey, who is also behind Librery Parfums and is creative director of Phenom. The name is no accident: in the Ottoman Empire, bey was a title held by dignitaries, a noble and quiet authority built on dignity rather than display. That is exactly the spirit of the house. For its Renaissance collection, Raf Bey entrusted the compositions to two perfumers, Chris Maurice and Nathalie Feisthauer, with a clear brief: create perfumes that tell a story without needing to shout. Six unisex creations, with no assigned gender, each inhabiting a different atmosphere. Abyssoria explores mineral, saline depths. Cachemire Blanc wraps you in soft, textile warmth. Excursion summons spice markets and oriental pastries through a remarkably precise orange blossom and almond accord. What unites these fragrances is the same restraint in expression and the same ambition in materials. The bottle follows the same logic: sober and pared back, designed so that nothing distracts from the fragrance itself. A brand-new house, led by someone who already knows his craft very well.