Cherry Milk

• Romantic
• Casual
• Daily

Latte Di Cherry evokes something sweet and comforting, almost like a dessert, but with a certain elegance that avoids being overly sweet. From the outset, the cherry brings a fruity, slightly tart sensation that adds depth and immediately grabs attention. This is quickly softened by a creamy milk effect, which rounds out the whole and gives a softer, almost velvety texture. Then the fragrance becomes more enveloping, with a sweet warmth that gradually settles in. The gourmand aspect remains present, but it becomes more melted, more "skin-like", with a very comfortable sensation. The fragrance combines a vibrant fruit with a milky base to create a soft, modern, and addictive gourmand scent.

New Notes is an Italian perfumery house launched in 2022 under the creative direction of HIC Beauty. Its founding belief is as simple as it is radical: perfume does not have to be gender-specific, nor does it need to follow the inherited codes of classic perfumery. Each bottle is an invitation to test the extract directly on the skin, because for New Notes, the final ingredient is you. The brand is organized into two distinct territories. Contemporary Blend offers deliberately eclectic and contrasting blends, where accords that seemingly have no business together meet and create something unexpected. Hologram explores a logic of layering, three-dimensional compositions where notes refract off one another like light passing through a prism. What distinguishes New Notes is also what surrounds it. The bottles are black and semi-transparent, a finish that protects the juice from the effects of light while hinting at what it contains. Text printed directly on the glass, without a label. Phthalate- and paraben-free, vegan, cruelty-free formulations. An aesthetic of the present, driven by an ethics of the present. The brand describes itself as "the scent of now."