Cocktail Maracuja

• Casual

Cocktail Maracuja sets an immediate, vibrant mood, with something juicy and almost fizzy that grabs you from the first seconds.

Maracuja brings that tart yet sweet side, very realistic, with an almost electric energy. It does not stay a simple fruit: it is backed by a slight bitterness and fresh nuances that give it more contour, just like in a real cocktail.

Over time, the fragrance becomes softer and rounder, with a light warmth that settles in without breaking the freshness. It stays bright and easy, with a real 'holiday' feel.

New Notes is an Italian perfume house launched in 2022 under the creative direction of HIC Beauty. Its founding belief is as simple as it is radical: perfume does not have to speak to one gender, nor follow the codes inherited from classic perfumery. Each bottle is an invitation to try the extrait directly on the skin, because for New Notes, the final ingredient is you. The brand is organised into two distinct territories. Contemporary Blend offers deliberately eclectic, contrasting blends, where accords that seemingly have no business together meet and create something unexpected. Hologram explores layering, with three-dimensional compositions in which the notes refract off one another like light passing through a prism. What sets New Notes apart is also everything around it. The bottles are black and semi-transparent, a finish that protects the juice from light while hinting at what is inside. Text is printed directly on the glass, with no label. Formulas are free of phthalates and parabens, vegan and cruelty-free. An aesthetic of the present, carried by an ethic of the present. The brand describes itself as 'the scent of now'.