Sabbia Bianca

• Casual
• Everyday
• Festive

Sabbia Bianca plays on a sunny feel, somewhere between salt, softness and warm skin.

From the opening, there is an immediate warmth, slightly salty, mixed with an almost milky softness. The effect is comforting but bright, like skin warmed by the sun after a swim in the sea.

Then the perfume becomes creamier and rounder. The notes take on a soft, almost gourmand texture, while keeping that salty, airy feel.

Over time, Sabbia Bianca melts into a warm, musky base, very 'skin', with a lasting softness. The signature is sunny, soft and addictive, with a very natural side.

Profvmvm Roma is an Italian perfume house founded in Rome in 1996 by four siblings: Giuseppe, Luciano, Maria and Felice Durante. Their story starts much earlier, in a village in Molise, where their grandfather Celestino came home from the war with very little. The village knife grinders went on to become the most important perfumers in the Eternal City. When the perfume market swung towards globalisation and standardisation, the four siblings no longer recognised themselves in it. They felt manipulated, no longer free in their own work. In 1996, they founded Profvmvm Roma. A direct answer to uniformity: juices formulated at around 43% concentration, built on 8 to 10 essential raw materials, one of which clearly dominates, so that each fragrance expresses an emotion rather than a generic accord. Perfumes that evolve on the skin for hours, that make as much of a mark as they keep you company. What you wear with a Profvmvm Roma is a fragment of that path: from the mountain village to the streets of Rome. An artisan house, in the most natural sense of the word.