Acqua E Zucchero

• Everyday
• Casual
• Evening
• Festive

Acqua E Zucchero revolves around a minimalist but very distinct gourmand note.

From the opening, the sugar shows up straight away, light but clearly there, with an almost watery facet that keeps it from feeling heavy. The effect is simple, direct, almost addictive.

Then the fragrance grows rounder and more comforting. The sweetness settles in further, with a slightly musky texture that gives the sugar more of a 'skin' feel and less of an edible one.

Over time, Acqua E Zucchero melts into a soft, clean, very delicate base where the gourmand side becomes more diffuse. The signature is light, sweet and comforting, with a soft sillage.

Profvmvm Roma is an Italian perfume house founded in Rome in 1996 by four siblings: Giuseppe, Luciano, Maria and Felice Durante. Their story starts much earlier, in a village in Molise, where their grandfather Celestino came home from the war with very little. The village knife grinders went on to become the most important perfumers in the Eternal City. When the perfume market swung towards globalisation and standardisation, the four siblings no longer recognised themselves in it. They felt manipulated, no longer free in their own work. In 1996, they founded Profvmvm Roma. A direct answer to uniformity: juices formulated at around 43% concentration, built on 8 to 10 essential raw materials, one of which clearly dominates, so that each fragrance expresses an emotion rather than a generic accord. Perfumes that evolve on the skin for hours, that make as much of a mark as they keep you company. What you wear with a Profvmvm Roma is a fragment of that path: from the mountain village to the streets of Rome. An artisan house, in the most natural sense of the word.