Le cri

• Everyday
• Romantic
• Night out

Le cri expresses something luminous, positive and almost liberating, like shedding a weight to start afresh. The fragrance is built around an idea of well-being, a new energy you feel from the very first seconds.

From the opening, you find a rose quite unlike the classic roses. It is fruity, clean and slightly sweet, with an almost ‘American-style clean’ feel, very crisp and bright. A green, subtly tart facet, inspired by a seed from the hibiscus family, heightens this radiant effect, giving an impression of modern, very lively freshness.

Then the fragrance develops while keeping its light. It becomes more comforting, but never darkens. Its different facets reveal themselves gradually, between softness, freshness and a light, clean sensuality. The whole stays fluid, with a constant sense of comfort and well-being.

Over time, Le cri settles in with a marked presence. The sillage is wide and assertive, almost a signature, while keeping its luminous cleanliness. The fragrance stays radiant from start to finish, with a modern, expressive and highly recognisable rose, leaving a trace that naturally draws attention.

Parfum d'Empire is an independent French perfume house founded in 2002 by Marc-Antoine Corticchiato, a perfumer and doctor of chemistry. Born in Morocco to Corsican parents, he grew up between his parents’ orange groves in Azemmour and the island’s maquis, in the family home in the village of Cuttoli Corticchiato. A passionate horseman since the age of eight, he did not learn to work with raw materials as a perfumer; rather, as a scientist, he analyzed them for years before bringing them to life. The house’s name refers to the “empire of the senses”, the conviction that perfume appeals not only to the sense of smell, but to all the senses at once. Perfume must be a conquest, romantic, spiritual, or of the self. His vision takes him back to the very origins of perfume: eroticism and the sacred, the two dimensions that all civilizations have recognized in it. His compositions are powerful, crafted without excess, with precision in the service of raw emotion. He draws from a repertoire of rare and complex raw materials, often rarely used elsewhere, chosen for their olfactory authenticity rather than their accessibility. Ambre russe evokes the last tsars. Cuir Ottoman traverses the Orient. Azemour les Orangers brings back to life the Mediterranean of his childhood. Corsica Furiosa and Tabac Tabou earned him two Fifi Awards in 2015 and 2016, the equivalent of the Oscars of the perfume world. A house that is entirely free, entirely unique, entirely itself.