An orange blossom

• Daily
• Professional
• Casual

Orange blossom is sweet yet lively, with a floral, slightly green, and subtly honeyed quality that gives it its richness. From the very beginning, there's a dazzling, almost zesty freshness reminiscent of the tree and its leaves. Then the blossom takes center stage, with a rounder, more solar texture that's never overly sweet. There's a balance between radiance and softness that keeps the fragrance very natural. Over time, the fragrance becomes softer and more blended, with a light warmth that lingers on the skin, like a sun-warmed flower. The bitter orange tree (bigaradier) is a source of rich and varied extracts. Our orange blossom absolute is produced from trees grown on an organic farm in Tunisia. It is ideal for adding opulence and sensuality to fragrances. Orange blossom absolute has honeyed and jasmine facets.

Obvious is a French perfume house founded in 2020 by David Frossard, a discreet yet essential figure in niche perfumery. A former distributor who spent over twenty years supporting the emergence of brands like Byredo, Juliette Has A Gun, Atelier Cologne, and Liquides Imaginaires, he founded Obvious after a journey that was as much philosophical as professional. Before perfume, there was philosophy, and it was in Descartes that he found the name for his brand: "évidence" (obviousness), that moment when truth presents itself without needing explanation. His initial conviction was an admission: niche perfumery had drifted. Too much convoluted storytelling, too much ostentation, too many barriers between the scent and the wearer. Obvious is his answer: remove everything that hides, everything that serves to justify a price rather than offer pleasure. The glass is made from recycled glass, the alcohol is organic, the cap is made from cork derived from wine stopper production scraps, and the packaging is cellophane-free paper. Not a communication stunt, but consistency. David Frossard didn't create a green brand; he created an honest brand. Less is more. This is obvious.