Une figue

• Everyday
• Casual

Une figue revolves around a very natural fig, almost green and milky at the same time. The mood recalls a fig tree in the sun, with its leaves, its sap and that slightly creamy side of the fruit.

The green freshness at the opening feels alive, then the fig becomes softer and rounder, with an almost milky texture. The whole stays simple, but very true to the raw material.

Fruity fig and a salty marine accord. The notes that characterise fig are described as 'lactonic' in perfumers' jargon, pointing to their character, both creamy and fruity.

Immortelle is an endemic herbaceous plant, and its scent is also prized for its spicy, curry-like profile, with a thyme facet and a honeyed side.

Obvious is a French fragrance house founded in 2020 by David Frossard, a discreet but essential figure in niche perfumery. A former distributor who spent more than twenty years supporting the rise of Byredo, Juliette Has A Gun, Atelier Cologne and Liquides Imaginaires, he founded Obvious after a path that was as philosophical as it was professional. Because before perfume came philosophy, and it was in Descartes that he found his brand's name: self-evidence, that moment when truth presents itself without needing any explanation. His starting point is an admission: niche perfume had lost its way. Too much convoluted storytelling, too much ostentation, too many screens between the juice and the person wearing it. Obvious is his answer: strip away everything that hides, everything that serves to justify a price rather than give pleasure. The bottle is made from recycled glass, the alcohol is organic, the cap is cork from offcuts of wine-stopper production and the packaging is paper with no cellophane. Not a marketing move, but consistency. David Frossard did not create a green brand, he made an honest one. Less is more. This is obvious.