A fig

• Daily
• Casual

A fig revolves around a very natural fig, almost green and milky at the same time. The atmosphere evokes a fig tree in the sun, with its leaves, its sap, and the slightly creamy side of the fruit. The initial green freshness gives it a lively feel, then the fig becomes softer, rounder, with an almost milky texture. The whole remains simple, but very true to the material. Fruity fig and salty marine accord. The notes that characterize the fig are described as "lactonic" in perfumery jargon, to highlight their creamy and fruity nature. Immortelle is an endemic herbaceous plant; its scent is also appreciated for its spicy, curry-like olfactory profile, a thyme facet, and a honeyed aspect.

Obvious is a French perfume house founded in 2020 by David Frossard, a discreet yet essential figure in niche perfumery. A former distributor who spent over twenty years supporting the emergence of brands like Byredo, Juliette Has A Gun, Atelier Cologne, and Liquides Imaginaires, he founded Obvious after a journey that was as much philosophical as professional. Before perfume, there was philosophy, and it was in Descartes that he found the name for his brand: "évidence" (obviousness), that moment when truth presents itself without needing explanation. His initial conviction was an admission: niche perfumery had drifted. Too much convoluted storytelling, too much ostentation, too many barriers between the scent and the wearer. Obvious is his answer: remove everything that hides, everything that serves to justify a price rather than offer pleasure. The glass is made from recycled glass, the alcohol is organic, the cap is made from cork derived from wine stopper production scraps, and the packaging is cellophane-free paper. Not a communication stunt, but consistency. David Frossard didn't create a green brand; he created an honest brand. Less is more. This is obvious.