Frida’s Thorns

• Romantic
• Evening

Frida’s Thorns takes up this idea through the rose, but not a smooth or idealised rose: a living rose, with its thorns, its contrasts and its imperfections.

In Mexican culture, flowers are everywhere, often linked to life, death and identity. Here the flower is handled more rawly, almost symbolically, as an extension of the self. The rose becomes a way of expressing something more personal, stronger, more embodied.

The fragrance keeps this duality: a floral opening with a certain freshness, soon caught up by greener, spicier nuances that add relief. Then the material grows warmer and more carnal, without ever losing that tension between softness and character.

The Frida’s Thorns eau de parfum is an ode to Mexico and its icon Frida Kahlo, an artist of suffering and genius, free and committed. A nonconformist fragrance made of desire, impulse, softness and power. A sulphurous fragrance of freedom and longing!

Obvious is a French fragrance house founded in 2020 by David Frossard, a discreet but essential figure in niche perfumery. A former distributor who spent more than twenty years supporting the rise of Byredo, Juliette Has A Gun, Atelier Cologne and Liquides Imaginaires, he founded Obvious after a path that was as philosophical as it was professional. Because before perfume came philosophy, and it was in Descartes that he found his brand's name: self-evidence, that moment when truth presents itself without needing any explanation. His starting point is an admission: niche perfume had lost its way. Too much convoluted storytelling, too much ostentation, too many screens between the juice and the person wearing it. Obvious is his answer: strip away everything that hides, everything that serves to justify a price rather than give pleasure. The bottle is made from recycled glass, the alcohol is organic, the cap is cork from offcuts of wine-stopper production and the packaging is paper with no cellophane. Not a marketing move, but consistency. David Frossard did not create a green brand, he made an honest one. Less is more. This is obvious.