Frida's Thorns

• Romantic
• Evening

Frida's Thorns takes up this idea through the rose, but not a smooth or idealized rose: a living rose, with its thorns, its contrasts, its imperfections. In Mexican culture, the flower is very present, often associated with life, death, identity. Here, it is treated in a rougher, almost symbolic way, like an extension of oneself. The rose becomes a means of expressing something more personal, stronger, more embodied. The perfume maintains this duality: a floral opening with a certain freshness, quickly caught up by greener and spicier nuances that add depth. Then the material becomes warmer, more carnal, without ever losing this tension between softness and character. The eau de parfum Frida's Thorns is an ode to Mexico and its icon Frida Kahlo. An artist of suffering and free and committed genius. An anticonformist perfume made of desire, impulses, softness and power. A passionate perfume of freedom and longing!

Obvious is a French perfume house founded in 2020 by David Frossard, a discreet yet essential figure in niche perfumery. A former distributor who spent over twenty years supporting the emergence of brands like Byredo, Juliette Has A Gun, Atelier Cologne, and Liquides Imaginaires, he founded Obvious after a journey that was as much philosophical as professional. Before perfume, there was philosophy, and it was in Descartes that he found the name for his brand: "évidence" (obviousness), that moment when truth presents itself without needing explanation. His initial conviction was an admission: niche perfumery had drifted. Too much convoluted storytelling, too much ostentation, too many barriers between the scent and the wearer. Obvious is his answer: remove everything that hides, everything that serves to justify a price rather than offer pleasure. The glass is made from recycled glass, the alcohol is organic, the cap is made from cork derived from wine stopper production scraps, and the packaging is cellophane-free paper. Not a communication stunt, but consistency. David Frossard didn't create a green brand; he created an honest brand. Less is more. This is obvious.