The story of Giardini di Toscana begins in 1942 in Bibbiena, a medieval village nestled in Casentino, one of Tuscany's most unspoiled valleys. It was there that Giovan Piero and Emma Ducci opened their first shop, specializing in the artisanal production of perfumes and pomades. Silvia Martinelli, Giovan Piero and Emma's granddaughter, a self-taught perfumer trained in this very space filled with recipe books and ancestral techniques, brought the house into the era of niche perfumery. Silvia combines her family heritage with a dual aspiration: to honor Italian tradition while exploring free, profound, and resolutely modern creativity. Her territory of inspiration is the Tuscan garden, a meeting place between architecture and nature, between human endeavor and the earth's generosity. This is where the perfumes are born: the mist of the undergrowth, morning citrus, childhood biscuits, evening flowers. Precise images, never abstract. Production is entirely Italian, responsible, and transparent: bottles blown by a historic glassworks powered by renewable energy, cases printed locally on recycled paper. A multi-generational house that still smells of Tuscany.
